Web Design, Web Marketing & Promotion Basics

The team at Avatar Web Promotions approaches commercial
Web site design with the business purpose and target
audience firmly in mind.
They’re simple concepts, but
many people don’t start at these basics. From there,
we aim at projecting a professional profile. If the
site looks amateurish, then the site is going to lack
credibility and will certainly lose business.

Our other primary focus is site promotion. How will
the site generate traffic? Is there content that will
generate numerous repeat visitors and/or encourage viewers
to tell other people about the site? How can the site
owner build up links into the site? These are some questions
well worth asking.

Search engine optimisation is an important part of the marketing
mix for most Web sites, and yet many have been inadvertently designed
to be extremely unfriendly to search engines. Here are some common
problems:

It’s difficult to achieve top rankings on many of the most popular
search engines if any of these components are found in a site. On
the flip side, sites benefit from components such as:

Promote Your Web Site Online

View more information on our search engine optimisation services.

Also, here are some useful resources:

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