Email newsletters are a cost-effective way of keeping in touch with both current and prospective clients. They’re quick, offer measurable results and are easily personalised. Keep your brand fresh in the minds of your client base, build new relationships and promote your services or special offers.
Avatar has sent out hundreds of email campaigns for ourselves and our clients, so we know how to achieve best results. Certain techniques and layouts can be used to improve the results of your email campaigns, so that your emails stand out and cut through people’s inbox clutter.
Over the years we’ve used a variety of tools to manage mailing list emails, but our favourite is MailChimp. MailChimp offers an excellent package that allows you to see how many people open your message, who they are, when they read it, what links they click on etc. It’s ideal for tracking the performance of your email campaigns.
To get started, you’ll need to provide Avatar with your email list and email newsletter content. Please remember that in accordance with New Zealand legislation and best email practise, email newsletters should only be sent to email address recipients that have chosen to opt-in. Review New Zealand’s anti-spam legislation.
If you are interested in talking further about setting up an email newsletter campaign, please contact us.
Please note: Avatar does not accept any liability for inappropriate or illegal use of mailing lists. When commissioning our service, the client declares that the mailing lists they provide are owned by the client and used in accordance with New Zealand’s Unsolicited Electronic Message Bill (September 2007).