Last updated June, 2020
If you search for a business or service in Google you will typically receive location-based results at the top of the page. These results are generated from the Google My Business (GMB) platform. When clicking on one of these results a Google My Business Profile or knowledge panel/card very efficiently displays essential information about your business including trading hours, contact information and directions.
A Google My Business Profile can often be the first point of reference a searcher has with your business so from an SEO perspective, creating a Google My Business listing is one of the best things you can do to increase your visibility in Google Local Search. Read on for our complete guide to setting up your very own Google My Business Profile listing.
Need to know how to set up your Google My Business listing? Then follow our step-by-step guide and we will have you up and running in 5 easy steps!
Once the above 5 steps have been completed, you will come to the main Google My Business dashboard which will include several menu options including Home, Posts, Info, Insights, Reviews, Messaging, Photos, Services, Website and Users. For more on these options see below.
The home screen is a general overview of what’s inside the GMB platform, what actions you still need to take and a brief rundown of stats for your listing.
Google Posts are a relatively new addition to the Google My Business interface. They allow you to add informational updates, list events, promote offers or showcase products. General posts which are displayed on your GMB Profile as ‘Updates’ will expire after 7 days and posts with dates (such as events and offers) expire when the finishing date is reached. However all posts are still visible if the user clicks on the link for ‘View Previous Updates On Google’. You can add images to your Google My Business posts. The ideal image size is 1200 x 900 pixels (4:3 image ratio).
The info screen is where the core business information can be edited and maintained. This section contains:
The insights area of the dashboard shows basic stats as to the query people used to find you, how they searched, whether they came via Maps or Search, and what actions they took on your listing.
The reviews area displays all of the feedback that users have left about your business. It is highly recommended you respond to every one of these, whether they are positive or negative, as it shows that your business listing is actively managed and that you care about your customers. You can respond to reviews in this section of the dashboard.
The messaging screen will prompt you to install the Google My Business App. Once this is enabled, customers will see a Message Button on your profile when they are viewing it on mobile, this allows them to easily send you text messages.
Photos add to the overall look of a Google My Business Profile by giving your business some colour and character. Images can be categorised as: cover, interior, exterior, at work, team, or identity. You can also add 360 images and videos. Usually the main image displayed on the profile will be the one you upload as the ‘cover’, under the identity category.
This section is only visible when people view your listing from mobile devices. It allows service based businesses to specify custom services which they offer to customers. A plumber may add things like “pipe repair” or “tap installation” for example.
If you don’t have a website, Google My Business has a very basic website creator that can be used to get your business online. It allows the setup of a single page website with information that is largely pulled from the other sections of Google My Business, such as photos and posts. See here for more on creating a Google My Business Website.
Here you can add other users who are able to manage and make edits to your listing. Permissions are somewhat flexible so you can assign roles based on how much editing ability you wish the user to have. At one end of the spectrum, owners can edit everything whereas a Site Manager can only perform a handful of tasks. An explanation of the GMB user permissions is outlined here.
Depending on the nature of your business, you may have additional options such as adding products or taking bookings. Whether these types of add-ons are displayed is determined by the business category you have selected.
For more information on setting up your Google My Business listing or building your online presence through quality SEO Services contact Avatar today.