Avatar News : Internet Marketing from a Kiwi Perspective

April 2014

Written By: Mark Rocket, Paul Johnson & Katie O’Neill

Published by: Avatar Ltd

Greetings All!


Regularly unleashing stellar content onto your website will supercharge your results, so it’s an important area to get right. Avatar works with a wide range of clients on monthly website marketing, and one of the common challenges is coming up with great ideas for content writing – so hopefully you’ll find this month’s feature article useful.  You’ll also find the usual stat of the month, tidbits, sites of interest and cartoon.

Getting Great Ideas For Website Content

Well-written content will engage your site visitors and will bring in new traffic from search engines. The ‘Holy Grail’ is for people to think your content is so good, that they want to share it with others.

It’s not about publishing vanilla, boring drivel online – the aim is to really engage with people. Creating good content requires effort. See here to find out ‘20 Great Topic Ideas For Content Writing‘ from the team at Avatar.

We suggest you use these topics for blog posts, newsletters, FAQs, video updates and the like. Then be sure to share and promote your great content via your social media channels. We hope you found some of these great topic ideas useful. Contact Avatar if you want to talk about creating some top content for your website.

Statistic Of The Month

27% Market Share – Despite no longer being officially supported by Microsoft, Windows XP continues to hold the second largest stake in the operating system share. Although users quickly fully adopted Windows 7, they have been less quick about taking on its successor, Windows 8, which only holds around 10%. This may be due in part to many business computers using Windows XP, and not being able to justify the cost of a company-wide infrastructure upgrade.


Avatar Acquires OnPage1 Media. Avatar is excited to announce the acquisition of OnPage1 Media, bringing a new range of clients and new talent to the team.

Safe WordPress Updates. Updating WordPress can be frought with complications, and create compatibility problems between themes and plugins. Get it right and protect your site.

Plug In Google Maps. There are some very easy ways to add the functionality of Google Maps to any WordPress website with a variety of plugins.

Set Better Analytics Goals. Measuring your website statistics and traffic through Analytics is important, and so is setting concrete goals.

Link Building Is Still Important. Many people are jumping on the fad-wagon that links don’t matter anymore, but the truth is that Google certainly takes note of a site with quality links. The key point many people are missing: avoid low quality links, but cherish quality links. Here’s an insightful article about contemporary link building at Search Engine Watch.

Japan’s ‘Research Whaling’ Ruled Illegal By International Court of Justice.  Finally.  Took long enough for common sense to prevail, but still, it’s an important victory for lovers of animals and the environment. View Greenpeace’s blog post about it.

The Internet Is Perfect For New Zealand Businesses. An open letter from Google New Zealand encourages Kiwi businesses to take advantage of the freedom and reach provided by the net.

Sites Of Interest

A selection of sites we’ve worked on recently in web design, WordPress setups and/or web marketing.

Supporting Kiwis working abroad in the arts and music through scholarships and networking.
Truescape help negotiate the relationship between businesses and their stakeholders.
European inspired tiles for all areas of the home, designed to look great and go the distance.
Cool camping and glamping rentals, for outdoor holidays with both style and comfort.

Cartoon Of The Month

Reprinted With Permission

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