Avatar News : Internet Marketing from a Kiwi Perspective

February 2013

Written By: Mark Rocket & Katie O’Neill

Published by: Avatar Ltd

Greetings All!

Poor February, the shortest month of all. We can blame it on Julius Caesar who stole a day for the month he named after himself, July, and then Augustus swiped another day from February when he created August. Any way you look at it, February certainly does fly by quickly.

If you’re a long time subscriber you might notice a few extras –  we’ve got a quick tip for you to secure the content of your website, an amusing cartoon, an interesting statistic, our usual tidbits and sites of interest, and an inspiring quote to send you on your way. Enjoy!

Quick Tip

Copyright Your Website. Adding a “Copyright ©” mention to the bottom of your digital content is extra protection in case someone tries to ‘borrow’ it without your permission. It’s not completely bulletproof, but a large number of countries adhere to international copyright treaties and conventions for foreign works. If you do use Copyright already, make sure you schedule to check your website is showing the correct year – for most websites this needs to be updated at the start of each year to keep it current.

Cartoon Of The Month

Reprinted With Permission


Design Slick Blogs. When it comes to blogging, good design is key. You want to be on-trend, on-topic and stand out from the crowd.

Sell More Stuff. Ecommerce is taking off in New Zealand, and just like with traditional retail there are a number of ways you can improve your sales potential.

Burj Khalifa Pinnacle Panorama. A dizzying 360 degree image from the top of the world’s tallest tower in Dubai.

Israel and Iran: A Love Story? A fascinating TED Talk that examines the power of social media to bring not only individuals but entire nations closer together.

Mini Backflip. Guerlain Chicherit backflips a Mini Cooper in the French alps. No further explanation necessary.

Sites Of Interest

Site for the New Zealand Institute of Safety Management with member log in section for access to resources.
Catherine’s Block
A vineyard located in Canterbury’s Waipara Valley offering a range of beautifully crafted wines.
Catherine's Block
Air Milford
A scenic flight operator based in Queenstown that tours Milford Sound and surrounding areas.
Air Milford
Avatar Portfolio
View Avatar’s slideshow portfolio page to peruse a larger selection of websites that we have designed.
Avatar Portfolio

Quote Of The Month

“The only way of finding the limits of the possible is by going beyond them into the impossible.” 

Arthur C. Clarke

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