Avatar Office

Avatar News: January 2017

Written By: Mark Rocket
Published by: Avatar Ltd

Greetings All,

We hope you’re feeling rejuvenated after the holiday break. It’s been a great start to the year for the Avatar team. We’re currently working on some diverse projects and have a bunch of exciting projects in the pipeline.

We kick-off Avatar News in 2017 with some useful suggestions on reviewing your SEO campaign and have the usual assortment of goodies.

6 Areas To Improve Your SEO In 2017


Are you wanting to improve your search engine rankings? Does it bug you that lower quality competitors are out-performing you on Google? Here are some quick-fire tips to accelerate your SEO performance at the start of 2017…

1. Improve Your Local SEO Presence. Sending search engines strong signals about your location will get you much better coverage.

  • Optimise your Google My Business Listing (ensure all sections are complete and add photos to categories)
  • Add a Google Map to your website
  • Put your address and phone number on each page of your website
  • Optimise pages for local keywords (e.g. “wellington florist”)
  • Check your contact information is consistent in local directories and social media profiles

2. Do Some Google Tests. Find out what Google thinks of your site. Google has some very useful tests that are worth regularly checking in on.

  • PageSpeed Insights – useful tips on how to speed up your site, though for more dynamic sites it can be difficult to get a score above 70 out of 100
  • Mobile Friendly Test – verify whether Google thinks your site is mobile friendly
  • Search Console – look for indexing errors and a range of other useful reports on your site

3. Test Your Website On A Mobile Device. Do some tests on your phone and on a tablet. Needless to say, we’re assuming you already have a mobile-friendly version. Check out how your site looks and functions.

  • Mobile users are often looking for contact info – can you easily find your phone number, address and map?
  • Do you have a prominent call to action?
  • Does the design look compelling on a smaller screen?

4. Generate Great Customer Reviews. Reviews are especially important for tourism, restaurant and product-related websites but are also great for service businesses. Having top-notch user reviews will immensely boost people’s trust in your online brand and tangibly increase the chances of people buying / enquiring.

  • Identify what the leading review sites in your industry are (e.g. Google My Business, TripAdvisor, Yelp, Zomato)
  • Have a system where you identify who your particularly happy customers are and encourage them to add reviews
  • You can’t please everyone all the time, so make sure you have lots of quality reviews to balance out any negative ones that crop up
  • If there aren’t any good options to generate reviews, make sure you have customer testimonials on your website

5. Source Quality Links. Building site authority by encouraging other sites to link to you is still the sure-fire way that Google will recognise that you are worth knowing about.

  • Review any new strategic relationships that you’ve developed – is there anyone that you have a relationship with that would be open to linking to your website?
  • Do you have any memberships with local business orgs that have a member directory?
  • More link building tips here

6. Spice Up Your Content. Have you read through your website lately? Does your content grab you or is it time for a re-write?

  • Keep in mind that most people will scan and skim your website (not read it all word by word), so use headings, bullet points and images to break up large blocks of text
  • Think about what information your target audience is looking for and what questions you consistently get asked
  • Many people are scared of giving their industry knowledge away but it’s a powerful way to generate trust, credibility and new leads… so add FAQs and free resources to your website

Contact Avatar if you’d like to discuss any of the points above or would like to talk about customised ideas for your website.

Top Value Pick

A Simple Plan To Double Your Sales In 2017. Some solid sales suggestions here from Graham Mcgregor’s NZ Herald opinion piece and nice of him to mention Avatar.


Update Your Pitch Deck. Looking to sell an idea to someone? Then you’ll find this pitch deck has some superb ideas.

Summer Wonderland. A fun promo by Air NZ that’s performed humorously by Ronan Keating and Julian Dennison.

Need An Inspiring Book? Here are 9 books that Elon Musk suggests you read.

NZ’s Public Sector Least Corrupt In The World. How great is this?! Superb to see New Zealand doing so well in this area. A further summary on Stuff.

Last Man To Walk On The Moon Dies. Captain Eugene Cernan was the last man to step off the moon on December 14th, 1972. Sadly he’s passed away at the age of 82.

Sites Of Interest

Here are a few sites we’ve been working on recently.

Roadog (Web Design)


Stepshift (Web Design)


Cartoon Of The Month


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