The Benefits Of Call Tracking Numbers
The missing piece of the puzzle for many website owners is tracking and measuring exactly how a website is performing. In particular, most websites generate at least half of their leads from phone call, but it can be difficult to quantify the results. There is a solution… call tracking.
These days website operators are typically tracking enquiries / bookings / sales conversions using goals in Google Analytics but they don’t – or can’t – accurately measure how many people call up on the phone from their website. Phone calls are an essential way of starting the conversation with a new client or customer, and knowing how many of these are coming through your site allows to assess whether it’s an effective advertising tool or not.
Phone call tracking is coded dynamically, and is inserted onto each individual page that you wish to track. Therefore you can assign a different tracking code to different numbers, and receive a diverse range of results and information.
By using phone call tracking you can:
- Track exactly who called, and when. This allows you to correlate data with real time activities such as putting up a blog post, sending out a newsletter or email, or purchasing online advertising. You can see the effects of these as they happen.
- Track the chanel. With different data sources, you can discover whether they found you via Google AdWords or SEO or TV (or any other marketing effort). This allows you to determine which of these are most effective – not only at creating phone calls, but creating phone calls that convert to real business.
- Track Goals. Because it’s part of the overall data that Google Analytics is constantly measuring about your website, you can integrate with your other goals (and put a dollar value on it). You can also align it with other data about keywords, landing pages, mobile audiences and more to make conclusions about the people making calls and where they’re coming from.
If you’re spending time and money getting your phone number out there, it’s essential to make sure it’s bringing you worthwhile results. Call tracking also gives you real-time notifications of missed calls via email, and gives you additional data such as how long phone calls lasted and the geographical location of the caller. All this data adds up to paint a full picture of your campaign.
Avatar has launched a new call tracking service, get in touch if you’d like more information. We use it ourselves and now have 100% transparency on exactly how well our website is performing and what marketing areas are producing the best results.
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