Avatar News : Internet Marketing from a Kiwi Perspective

July 2015

Written By: Mark Rocket & Katie O’Neill
Published by: Avatar Ltd

Greetings All,
The painting and signwriting have just been completed at our 1010 Ferry Road office and we’re enjoying our new blue locale. 

This month we talk about optimising the mobile version of your site. It’s important to have a mobile friendly version of your site, but the next step is to make sure it’s doing a great job for you.

How To Optimise Your Mobile Pages For Better Results

There’s no doubt that the mobile audience is constantly growing, and now makes up a large chunk of searchers. Not only that, mobile users represent an essential market to many businesses – people who are ready to take action; to eat, shop, book, buy or discover. People searching on mobile are often much more goal-oriented, so your mobile pages need to reflect that. There are a number of things you can do to get better results from your mobile pages.

  1. Test whether your page is mobile friendly. Google offers a free tool that allows you to check whether your website is mobile-friendly or not, using their own algorithms and tests to determine its value for mobile searchers. This is an essential resource that allows you to understand how the search giant sees your site. It shows a preview of how your site appears on a mobile device, and provides resources to aid you in improving it.
  2. Simplify your content as much as possible. Most mobile searchers have a goal in mind – in many cases if it was a non-pressing matter, they would wait to be able to use their desktop for better convenience. This means you need to push the user’s goals/actions to the top of the page, so it’s the first thing they see.
  3. Identify what mobile users are looking for. Often mobile users are looking for key info such as phone numbers, addresses, office maps, prices and latest news. Use Google Analytics to identify your most popular pages for mobile devices.
  4. Reconstruct your site. If you need users to perform a specific action when browsing mobile (e.g. ordering a pizza), consider having not just a responsive site that shrinks and rearranges to fit a mobile screen, but a totally different layout that prioritizes their needs. Think about what your users are actually looking for – a store locator, menus, product lists, booking information, etc. These should be available immediately on a mobile site, easy to find and quick to load. You can still have additional information and pages, but prioritising action is especially important when it comes to mobile websites.
  5. Match your brand. Take elements from your full-size website and adapt them – don’t just offer a miniature version. Things like colours and button design can be changed to fit a mobile sized screen, and create cohesion even if the overall design is drastically different.
  6. Take advantage of mobile functions and cues. There is a lot of navigational shorthand that modern smart phone and tablet users know intuitively – for instance, to scroll down a website using their thumb or pinch to zoom.
  7. Reduce text entry. Text entry on a mobile device is always cumbersome. If you really need the user to sign up or provide information, keep it as simple as possible – for instance, just an email and password, or a phone number if you need them to verify their identity.
  8. Avoid pop-up windows. Pop-up windows rarely work well on mobile, and are far more intrusive and annoying than on a desktop. They can cause the browser to break entirely, so it’s best to just avoid them.

Mobile users are a key audience and the way they use your site is different to desktop users. You can increase mobile device conversions by optimising your website, the first step is simply to imagine the perspective of your typical mobile user and start testing.

Statistic Of The Month

90% Drop. Despite the fanfare and strong start with which the Apple Watch arrived, market insiders estimate that the sales have fallen 90% since the first week. Of course, this is only an estimate – Apple refuses to release any solid figures whatsoever regarding the debut and ongoing sales of its latest gadget.


Use Offline Marketing For Your URL. Our recent office shift got us thinking about a range of offline marketing options to promote websites.

Rebranding A Business Website. Find out what needs to stay and what can go when giving your branded website an overhaul.

Tips To Create SEO-Friendly URLS. SEO-friendly URLs are essential for making your website easy to share and perform well on SERPs.

Common Google Analytics Headaches. There are a few basic things you can do to make your Google Analytics operate more smoothly.

Build Personal Links. Building relationships and connections in-person can be crucial for a digital link building strategy.

Mountains Of Pluto. NASA’s fly-by of Pluto shows images of ice mountains for the first time.

Google Car’s Outings. Google’s self-driving car project continues to pick up data – much of which shows that the main cause of accidents is other people.

Sites Of Interest

A selection of sites we’ve worked on recently in web design, WordPress setups and/or web marketing.

Comcare (Design & Marketing)

A community-based charity organisation that provides housing and job services in Canterbury.

NZ Build (Design & Marketing)

A qualified New Zealand master builder that specialises in Canterbury rebuilds as well as commercial builds.

Caroline Campion (SEO)

A designer of boutique wedding and bridesmaid fashions, that can be customised to suit each client.

E3 Accountants (SEO)

A Christchurch-based accountant that aims to be transparent and empower customers with their bank and IRD.

Cartoon Of The Month

Reprinted With Permission

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