Online Marketing On A Tight Budget
Making your product or service highly visible to potential customers is core to the success for most businesses and, the reality is, that many people use Google searches as their primary method of research. Having a quality online presence in the current Covid-19 business environment has become more critical than ever.
So we’ve put together five inexpensive methods of generating more traffic to your website.
1. Don’t Skimp On The SEO Basics
Take another look at keyword terms relevant to your website (find a selection of useful keyword research tools here), use existing content or create new content to incorporate the keywords. Typically look for three to five word keyword terms to target. Include the keywords in your page title, main heading, first paragraph and, if possible, in the page name. Initially, focus on the keywords most relevant to your primary target audience, then broaden that out to subtopics, FAQs and related topics.
2. Create A Compelling Call To Action
Most websites have a hole in the bucket. They’re leaking leads because site visitors just aren’t given a strong enough reason to take action. Always make an enticing call-to-action or offer that is going to fulfil a need or grab their attention! If you feel you already have a strong call-to-action, then see ten reasons why your CTA may not be working.
3. Build Outstanding Content
Creating comprehensive content around your product or service that addresses a potential need within your target market is a great way to engage your audience. It also builds up your online credibility on the subject matter, which builds brand awareness, authority and trust. Don’t forget to link to this content from other pages of your website and promote it using social media.
4. Optimise Google My Business
An integral element of SEO practice in 2020 is to optimise your local search presence. This makes your website rank well in search activity happening in your geographical area. One of the best ways you can do this is to correctly set up and improve your Google My Business page.
5. Use Targeted Ads
Using Google Ads and/or Facebook Ads for sales and lead generation can be a speedy way to boost traffic. Paid advertising services should always be used with a call-to-action and take people to a persuasive page on the website that matches seamlessly with the ad content. If you are targeting multiple products or services, then each ad should go to a different page. Sure, this last suggestion costs money, but every month we’re seeing clients get fantastic results where the ad cost is a small percentage of the sale.
Need help with Google Ads Services or Search Engine Optimisation for your website? Give the experienced team at Avatar a call today for online marketing services, advice and support.
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