Using Story Telling For Online Marketing
Ever since early humans were sitting in caves around a fire, we have loved a good story. It’s ingrained in our psyche. Moving to the modern age, many websites just don’t emotively connect to people, they provide the outline of the business and a menu of services, but often little else.
What was the gem of the idea that sparked the business? What are some interesting anecdotes? Are there any real-world stories that encapsulate how you help people? Is there a dilemma in your industry that needs discussing?
Stories can be conveyed via text content, imagery and audio, but using video content trumps the other methods. Recently we met with John Sellwood, the well-known NZ journalist, who has packaged together a great approach for video story telling. Check him out at www.tellinglives.co.nz.
You can take a fairly straight-laced approach or if you are looking for large pick-up by a wider audience, go for something off-centre, controversial or with a compelling human-interest angle.
If you create video content, you can upload it to YouTube, embed it on relevant pages of your site and share it on social media. If you hit the right notes, it’ll get shared by people, improve your SEO coverage on video content and help your website conversion rates.
Get in touch with Avatar if you’d like to throw around some ideas.
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