Avatar News : Internet Marketing from a Kiwi Perspective

Avatar News: March 2012

Written By: Mark Rocket & Katie O’Neill
Published By: Avatar Ltd

Greetings All!

Here at Avatar the end of March means many things. It’s all about ending the financial year on a high, it’s the time of year when we scurry to put on scarves and then have to quickly yank them off again according to the temperamental weather, it’s time for another installment of our monthly newsletter and, of course, it’s the height of the breeding season for the European hare.

Taking over six months in its creation, the big news at Avatar is the launch of the new Avatar site. We wanted to complete it last year but we’ve been kept busy with client projects. Needless to say, we’re pleased to have a fresh new site which is more in alignment with the type of work we’re doing these days.

This month our main article is on one of the significant current online marketing trends in recent years – the rise of Facebook for business. We’ll then offer you a selection of choice tidbits and introduce you to some sites of interest.

Facebook For Business

Precisely one year ago we talked about the benefits of Facebook for your business. Since then there’s been a lot going on in the world of Facebook, so we thought it was about time for another update. We’ll also throw in a case study to make it more ‘real’.Facebook’s improvements over the last year include a new timeline, a design that welcomes branding with its big images and easy-view layout, Facebook pages for business that offer tracking and statistics on your visitors, and a variety of neat, new apps.

It’s still the case that not all businesses need a Facebook presence, but it’s certainly time to rethink if Facebook will work for you. Here are a few examples of the types of businesses that can benefit.

Case Study: Le Petit HotelA hotel is a great example of a business that can benefit from Facebook. In this case Le Petit Hotel in Sumner asked us this week to build them a page from the ground up. Now their page links up to all their rave reviews on TripAdvisor, they can keep prior guests on the radar by getting them to like the page, and the page can be updated to show guests what life is like at the hotel before they even arrive.

Check out Le Petit Hotel on Facebook.

  • Tourism Industry. There’s a plethora of opportunities in the travel arena. For example, by getting previous guests to Like them on Facebook, accommodation providers can keep themselves on the radar, on their guest’s friends radar and increase the return rate. Operators can also link to external review sites and post pictures to offer a personal touch, increasing customer trust.
  • Real Estate Industry. The new Facebook timeline is perfect for displaying new information as it happens. Rather than having to wait for a housing magazine to go to print, real estate agents can update their customers in real-time about open homes, sales and new listings. Facebook also makes the contact barrier that much smaller, meaning you’re more likely to get enquiries and engender interest.
  • Motoring Industry. One of the biggest keys to Facebook success is creating Likeable content – when people Like and Share what you post it gets spread around like a virus. For instance, many people love cars. By utilising the products you offer, you can create compelling content that will increase your online reach.
  • Consumer-Focused Business. Facebook allows direct access to consumers, enabling businesses to present your brand in a personal way and encourage direct interaction. You can run campaigns to gain more followers, utilise a more personal tone than your website, and experiment with new branding approaches.
  • Non-Profit Organisations. Facebook is all about community. By gathering the people interested in your cause online, you can organise and direct them better, and keep them up-to-date with your activities.

There are a lot of people on Facebook. Squillions of them and it’s a rapidly growing online community. The more people view and “like” your updates, the further your updates go. By creating “likeable” content, you’re actively expanding your advertising reach online.

One of the best developments for businesses on Facebook is the introduction of pages. They function basically like an ordinary userpage, but offer a range of statistics and tracking services so you can see how many people have liked your page, how many users your content reaching, and which updates seem to be most popular with viewers.

When people see a typical website for a business or brand, they often only get to know as much as the website tells them. Conversely, when they see a Facebook page, it’s usually more people orientated so they can see how your business operates, who’s behind it, and what it’s “really like”. This is a great way to get people to trust your brand and get them feeling familiar with it, especially if you mostly operate online or over the phone.

The “real person” view to your business can do great things to encourage consumer trust, and the reach of Facebook advertising is growing stronger by the day.
If you’d like to make the most of a Facebook page, get in touch with the team at Avatar and we’ll help you to pimp up your Facebook presence.

TidbitsAvatar Blog: Stand Out With Google Fonts. Are you getting bored with the fonts on your site and want something a bit different?

Avatar Blog: Website Contact Page Tips. Your homepage is your website’s most important page. Your contact page is the second most important.

The 80-20 Kick Butt Free Marketing Plan. Tom Poland is a super-star business coach based in Australia, so if you’re looking at doing a marketing plan revamp then take a look at his latest coaching offer.

The Slow Movement. Speed reading, speed dialing, speed walking, speeding dating… are we obsessed with doing things fast? Take a quick watch of a TED clip about the slow down movement.

Spectacular Northern Lights From Space. NASA releases spectacular video captured from the International Space Station showing the Aurora Borealis over North America.

Pak n’ Save Sausage Debacle. Meat eaters love to bait vegetarians and quite a few vegetarians take the bait. Fascinating to see 300 comments on this Stuff article, is very much a case of different worlds colliding.

WordPress Sites Of Interest


Hooray, our new website is up! We switched over to the WordPress CMS, created a modern design and are very pleased with the extra functionality. Check out our new portfolio page and we’re aiming on adding a heap more new content over the next few months.


Oneil Architecture
Located in Christchurch, Oneil Architecture specialise in innovative and high quality residential design. The homepage presents the company’s stunning house designs using a slick slider and has an interesting sound effect when you roll over a navigation item.


Worksheets English studies printable worksheets for high school teachers in Australia and New Zealand. This WordPress site features a clean design and offers a free trial to the PDF worksheet download service.


White Cloud
Global leaders in creating fine, handcrafted pewter offering an extensive range of quality pewter products. This WordPress shopping cart also has a Wholesaler login area and promotional products section.


Nautical Insurance
Nautical Insurance offers wide cover, competitive premiums and prompt claim response times for boating insurance.  The site has performed well for the company for over eight years and has benefited nicely from a design freshen up.


Island Escapes
Romantic honeymoons, dive adventures and relaxing island vacations in Fiji, Vanuatu, Tahiti, Cook Islands, Tonga, Australia, PNG, and other South Pacific destinations. The website offers a wealth of superb imagery and content.



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