Avatar News : Internet Marketing from a Kiwi Perspective

December 2015

Written By: Mark Rocket & Katie O’Neill
Published by: Avatar Ltd

Hi All,

What an epic year…
º The UN Climate Change Conference made the first global pact to reduce emissions
º NASA’s Dawn probe mission to Ceres is the first spacecraft to visit a dwarf planet
º NASA also confirmed that liquid water was found on Mars
º Scientists discover Homo Naledi, a previously unknown species of early human
º And the big highlight for many Kiwis, the All Blacks retained the Rugby World Cup

Avatar’s Holiday Shutdown
We’re finishing at noon Wednesday 23rd and we’re back on deck on Monday 11th of January. Our website hosting servers will still be monitored each day as usual but we will be unavailable for updates and non-urgent support during this time.

We hope you’ve had a great year and we look forward to talking with you in 2016. Happy holidays everyone!

Lessons From 2015 For A More Profitable 2016

2015 was a big year for web marketing, solidifying some trends that had been growing for a while now. Perhaps it’s best summarised by the announcement from Google that half of all worldwide searches are now occurring on a mobile device. For web marketers this didn’t come as a shock, but it hammered home the importance of marketing for mobile devices. It’s no surprise then that some of the top trends of 2015 have been based around mobile devices. These include:

  • Fluid Design. Designing for mobile devices isn’t just about making sure it all fits on the screen. The website needs to flow smoothly, loading in sequential order with a call to action immediately visible. That’s why 2015 has seen more traditional “mobile” elements incorporated into full-sized desktop websites. It’s better to create a holistic design that addresses both audiences seamlessly.
  • Apps. If it seems like there’s an app for anything these days, that’s because it’s true. Even businesses and retailers are beginning to utilize commercial apps, such as the massive online retailer YesStyle, which offers special deals and discounts for application users.
  • Local Listings. Because of the high mobile use – especially smart phones – it’s become increasingly essential to have your Google+ listings properly optimised to take advantage of people shopping, eating and searching on the go. Through Google you can provide location, phone number, opening hours and service information, crucial in helping customers make decisions.

Smart phone usage is expected to increase, so it’s a safe bet that these trends will continue into 2016. In fact, Google values mobile device users so highly that this year it installed an algorithm to penalise sites that aren’t optimised for mobile – over the next year, the effects of this will show more strongly. The biggest lesson we can gain from 2015 is that mobile optimisation is not a flash in the pan, it’s a critical part of modern web design and marketing. If you haven’t already started making changes towards a mobile site, now is the time to do so.

Besides that, other trends that are predicted to make a big impact in 2016 are:

  • App Indexing. Google recently introduced application indexing, which allows applications to show up in search results for keywords. This has a huge impact: if people can find app install buttons through searches for a topic rather than a search for the app itself, it widens the potential audience massively.
  • Video Ads. YouTube, Facebook and even Twitter continue to swell with video content, and all these major players will be offering advertising and marketing options in 2016. Those who utilise the medium well stand to make big gains.

Contact us if you’d like to talk about how these trends affect your site and what we can customise to get the best results.

Top Value Pick

38 Proven Facebook Ad Optimisations To Boost Conversions. This article provides a smorgasbord of actionable tips and tricks to get the most from your Facebook advertising. Facebook offers a huge opportunity for visibility, but if you don’t optimise to maximise conversions you’re wasting the potential audience. Tips include picking the right target group to sell to, offering freemium or free trials, and promoting blog content to lead users towards other campaigns.

Tidbits

Christmas Is Nigh. Is your online store prepared? Get set up to make the most of Christmas traffic.

Convert Christmas Searchers. Any business can benefit from optimising for Christmas SEO.

Call Louder. If you’re getting visitors but not conversions, it could be your call to action is missing the mark.

Get Shared. Content is everything, but it’s meaningless if it’s never shared. Find out what you can do to encourage sharing.

Build A Brand. For start-ups, creating a vivid and distinct brand as soon as possible is essential for standing out from the crowd.

Start Tweeting. If you think Twitter marketing is just a fad, here are six reasons that might make you change your mind.

Sites Of Interest

A selection of sites we’ve worked on recently in web design, WordPress setups and/or web marketing.

Copper Beech Wanaka
Luxury apartment accommodation located in Wanaka, with stunning furnishings and facilities.
Maugers
A rental car company that specialises in people movers, minivans and coaches for New Zealand travel.

Cartoon Of The Month

Reprinted With Permission

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