Avatar News : Internet Marketing from a Kiwi Perspective

May 2015

Written By: Mark Rocket & Katie O’Neill
Published by: Avatar Ltd

Greetings All,
Obtaining new quality links to your site is as important for SEO and high Google rankings as it ever was, so this month we throw a few ideas at you. Plus we have our usual tidbits and sites of interest for your edification.

Tips For Getting High Quality Back Links

Back links are one of the mission critical elements in getting your website to rank highly in Google search results. Put simply, back links refer to all links to your site from other websites. In days gone by, many over enthusiastic search engine optimisation novices thought it was about volume, but it has always been about quality. Even more so in today’s SEO environment.

Google wants to highly rank the leading brands in each niche and these sites will naturally attract high quality links from other leading brands. Having a diverse range of back links from trusted, authoritative pages sends the signal that your website is trusted and authoritative also. Attracting quality back links is difficult to fake, which is why search engines place such a high value on them. Professional and business sites are usually very picky about who they link to, so it’s a nod of quality in your direction when they do.

The kinds of sites you want to link back to your website are themselves meeting their own objectives – they want content that is relevant and useful to their audience. This could be because you’re an authority on a certain area, offer the best price, provide valuable information or are simply entertaining. Therefore, the best link building strategies start with great content. Before you start link building make sure you have quality content that people will want to link to. Here some tips for tracking down more high quality back links:

  • Strategic Relationships. Do you have business partners, suppliers or sponsorships that might be willing to link to you? Most sites can do much better in this area and are missing out on potential quality links.
  • Resource Links. Search for websites that have lists of online resources. Send a personalised and friendly request to be included, be sure to mention why your website offers value. You won’t always get a response, but the links you do get are more than worth it.
  • Government and Education Links. Links that end in domains such as govt.nz, ac.nz, .gov and .edu are given more prestige by Google, so you should aim for these wherever you can. You can use a search string such as “site:.govt.nz + your keyword + resources” to find a .govt.nz website with a resources page, and then it’s a matter of having good content and a friendly outreach message.
  • Write For Online Publications. Writing a guest post or article for a leading industry commentary website is a great way to offer content directly in exchange for a link. For best results, research the authority and traffic of the site you want to submit to.
  • Offer Quality Giveaways. Make your own freebies (such as ebooks, tools or how-to guides) that speak for their own value and distribute them through blogs and social media. It may take a few tries, but once you create a resource that gets people excited, they’ll end up naturally linking back to you without effort.
  • Press Releases. You need to have a great story to tell to get strong pickup, but if you have something interesting to say then getting media links will give a very strong brand boost.

Link building is an essential part of getting your site to rank highly in search results. With a variety of ways to do it, the first step is to ensure you have good content to work with.

Statistic Of The Month

1.8 Million New Zealanders Buy Online. According to the most recent survey of Kiwi’s online and technology habits, 70% of respondents aged 25-34 had bought online, as well as 68% of those aged 35-44. Both signify an increase, but the jump was especially high in the older bracket. This sends strong signals that online shopping and eCommerce is the way to go for future retailers.

Tidbits

All About Me. An effective about us page is essential for connecting with your audience, letting them know who you are and why they should trust you.

Personalised Search. With so much access to data about its users, it’s no surprise that Google uses this to further tailor results.

Do You Want Malware With That? Malware is no longer just an external threat to your computers – it more and more frequently comes pre-installed on them.

Traffic Alerts. Google is now adding traffic alerts to its maps, making it easier to know which routes to avoid on a specific day.

Why Watch When You Can Stream. Data shows that young viewers are becoming less and less likely to watch live TV –  a trend producers will need to keep up with.

Sites Of Interest

A selection of sites we’ve worked on recently in web design, WordPress setups and/or web marketing.

Family Times

An online publication offering resources and information to new and expecting parents.

Resolve Tax

Provides support, advice and budgeting to those struggling to get out of tax debt.

Airpark Canterbury

Affordable short and long term parking for Christchurch International Airport.

Avatar Portfolio

Browse selection of website designs that Avatar has produced for a range of different clients.



Cartoon Of The Month

Reprinted With Permission

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