Blogs are basically Web sites or sub-sections of a Web site on which bloggers publish text, pictures, videos and forums etc, often in the form of a diary or journal. If you want to increase the amount of traffic to your Web site, setting up a blog can be an excellent way of achieving this.
Before you go to the trouble of setting up a blog or maintaining one, consider what medium your audience is most likely to access it with. If the vast majority of your audience reach you through print for example, then setting up a blog to attract online traffic is probably not the best course of action for you. From an optimisation point of view, setting up a blog is all about capturing online traffic (or Web users). This traffic can arrive at blog pages or sites via a number of routes such as search engines and content aggregators.
Search Engines — Search engines such as Google, Yahoo! and MSN index blog pages and return relevant posts on their search results pages, alongside Web sites, videos and images. There are also dedicated blog search engines, such as Technorati and Google Blog Search, which applies Google’s search technology to blogs and aims to ‘help users to explore the blogging universe more effectively.’
Content Aggregators — Content aggregators are sites that publish information drawn from a number of sources. Some well-known technical and social aggregator sites include Techmeme, Tailrank, digg and reddit.
If you are keen to set up a blog to attract a targeted online audience, we suggest keeping in mind the following tips:
NZS.com has an example of a long-running blog that covers a range of different topics, offering up insightful tips, information and fun facts.