Search Engine Optimisation FAQ

As a leading New Zealand search engine optimisation specialist, we often get asked about search engine optimisation. On this page you’ll find a selection of search engine optimisation FAQ with answers:

Q1: What exactly is search engine optimisation?
Search engine optimisation is the art and process of enhancing a Web site for specific keyword phrases in order to gain higher rankings on search engines’ results pages. These rankings are known as ‘organic’ or ‘natural’ listings.

Q2: Is my site the sort of Web site that search engines rank highly?
Search engines tend to favour sites with good quality content, high-quality incoming links and a robust technical setup. Dynamic sites, some content management system driven sites or sites built in Flash, may not get the high rankings their owners are looking for on some search engines.

Q3: What is a keyword phrase?
A keyword phrase is made up of the words that people enter into a search engine’s search box to find and locate Web pages relevant to what they are looking for. For example, if I am looking for a local Web site company, I may type into a search engine search box the keyword phrase, “christchurch web design”.

Q4: If my site sells computers, can I use “computers” as one of my keyword phrases?
The more generic the search term, then the more online competition you have. A better search engine optimisation tactic is to aim for more specific keyword phrases, such as “christchurch computer suppliers”. Not only do you give yourself a greater chance of gaining higher search engine rankings, but you will be aiming to connect with your specific target market and generate more useful (i.e. more qualified) visits to your Web site.

Q5: Does optimisation change the look of my site?
We try to integrate optimisation techniques into your site as seamlessly as possible. Many changes, especially those to the site source code, you won’t even notice. However, there are some changes to the text on the page that you and site visitors will see.

Q6: How are your search engine optimisation services priced?
We manage to keep the costs of our engine optimisation services cost-effective by sticking to a proven formula developed over 20 years. If you want more information on our process or options, please feel free to ask us.

Q7: Is search engine optimisation something I could do myself?
If you’ve got the time to find out about search engine optimisation, you can certainly do it yourself, but you need to know what you’re doing and experience makes all the difference. It’s not rocket science, but there are rules and protocols to follow and search engine nuances that you should be aware of.

Q8: Do I need a .nz, .uk, .au or .com domain name?
Your choice of domain name can be partially determined by your target market. If you want your site to gain traction on New Zealand (or New Zealand biased) search engines and your target market is primarily New Zealanders, then a .nz is a good domain name choice for you. We can talk to you about a domain name strategy specific to your business.

Q9: What if I want to use multiple domain names?
That’s fine. Just pick one domain to be your primary domain (e.g. avatar.co.nz) and then you can have secondary domains (e.g. avatar.nz, avatar.kiwi etc) pointing at your primary domain. Just be sure that the secondary domains “switch” over to the main domain in the address bar, to avoid domain duplication issues (you can talk to your web host about this).

Q10: What do I do if want to change my domain name?
Be very careful. Amongst other things, you will need to avoid duplicating the content of an existing site and avoid losing the rankings or Page Rank of your current site.

For more information about our optimisation services, please contact us.

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