Search Engine Optimisation FAQ

As a leading New Zealand search engine optimisation specialist, we often get asked about search engine optimisation. On this page you’ll find a selection of search engine optimisation FAQ with answers:

Q1: What exactly is search engine optimisation?
Search engine optimisation is the art and process of enhancing a Web site for specific keyword phrases in order to gain high rankings on search engines’ results pages. These rankings are known as ‘organic’ or ‘natural’ listings.

Q2: Is my site the sort of Web site that search engines rank highly?
Search engines tend to favour sites with a lot of content and high quality incoming links, and sites that make their content available to their spiders or robot programs (which crawl the Internet and index sites). Dynamic sites, some content management system driven sites or sites built in Flash for example, may not get the high rankings their owners are looking for on some search engines.

Q3: What is a keyword phrase?
A keyword phrase is made up of the words that people enter into a search engine’s search box to find and locate Web pages relevant to what they are looking for. For example, if I am looking for a local Web site company, I may type into a search engine search box the keyword phrase, “christchurch web site design”.

Q4: If my site sells computers, can I use “computers” as one of my keyword phrases?
At the time of writing (July 2009), Google currently finds over 362,000,000 relevant results for this keyword phrase, which we refer to as a bullseye because it consists of a single word. It is highly unlikely that your Web site will ever rank for a competitive bullseye keyword phrase, unless searchers are selecting NZ only pages (but competition for rankings within NZ-only pages can also be intense). A much better optimisation and marketing tactic is to aim for more specific keyword phrases, such as “christchurch computer suppliers”. Not only do you give yourself a greater chance of gaining higher search engine rankings, but you will be aiming to connect with your specific target market and generate more useful (i.e. more qualified) visits to your Web site.

Q5: Does optimisation change the look of my site?
We try to integrate optimisation techniques into your site as seamlessly as possible. Many changes, especially those to the site source code, you won’t even notice. However, there are some changes to the text on the page that you and site visitors will see.

Q6: Do you edit every page of my site?
Typically we edit the home page and core pages of your site. If time allows, we will try and edit the important tags on every page. Sometimes this is not feasible due to the size of some sites and time constraints.

Q7: How are your search engine optimisation services priced?
We manage to keep the costs of our engine optimisation services relatively low by sticking to a certain formula. If you want more information on our optimisation formula or process, please feel free to ask us.

Q8: Is search engine optimisation something I could do myself?
If you’ve got the time to find out about search engine optimisation, you can certainly do it yourself, but you need to know what you’re doing and experience makes all the difference. It’s not rocket science, but there are rules and protocols to follow and search engine nuances that you should be aware of.

Q9: Do I need a,, or .com domain name?
Your choice of domain name can be partially determined by your target market. If you want your site to gain traction on New Zealand (or New Zealand biased) search engines and your target market is primarily New Zealanders, then a is a good domain name choice for you. We can talk to you about a domain name strategy specific to your business.

Q10: What do I do if want to change my domain name?
Be very careful. Amongst other things, you will need to avoid duplicating the content of an existing site and avoid losing the rankings or Page Rank of your current site.

Q11: The Web site address I want to promote on my company literature is different to the Web site address of my ‘live’ site. What can I do to ensure that people get to my Web site?
Using a permanent re-direct can help you with this one. It’s the online equivalent of a traffic diversion whereby you re-direct your traffic from your promotional Web site address to your ‘live’ Web site.

For example, if I am promoting on my business card, but my Web site address is, by using a permanent redirect, if people enter the domain into their browser, they automatically get directed to We’ll talk to you about the best re-direction strategy for your Web site.

For more information about our optimisation services, please contact us.

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