Example of a Web Site Privacy Policy

Typically an online privacy policy will state:

Why Include A Privacy Policy?

A privacy policy informs visitors to the site about the uses that may be made of their personal details, such as their email addresses. Some businesses or individuals may choose not to do business with you unless you have stated your policy towards privacy. Privacy policies also help to reassure the online customer that you are a reputable business – if a privacy policy makes the difference between someone choosing to place and order or not, it’s worth including it on your site.

What Are Cookies?

Cookies are text files, which can be stored on your computer by your web browser when particular software is used by websites. These websites set cookies to help them recognise if you or a user of your computer has previously visited them before. They may then display information specific to your historical preferences.

Example Privacy Policy

This privacy policy is based on a company that does not share email addresses with a third party and only sends email correspondence that has been requested. You will need to include all the details relevant to your particular business and check with your own legal team to ensure that your privacy policy meets all its necessary legal obligations.

Contact Details

Company X
1st line of postal address
2nd line of postal address
City, Postcode (or Zipcode)

Company X’s Web site is located at: http://www.companyx.co.nz

You may contact us by phone on: (+ country code) XX XXX XXXX
You may contact us by email at: email address

Data Collection

We collect email addresses from: (include all relevant sources)

We collate this information to:

No information is shared or sold to any third party company. We will immediately remove you from our database if requested.


We do/ do not use cookies on our website.

Please note: You will need to check with your own legal adviser to ensure that your site meets all its necessary legal obligations. Our examples do not constitute legal advice and Avatar Ltd disclaim all liability for damages of any kind arising out of use, reference to, or reliance on any information provided.

You should also remember that laws regarding online disclaimers, privacy policies, copyright and terms and conditions are complex and may differ between countries. You should regard our advice and guidelines as a starting point only.

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