Example of a Web Site Privacy Policy

Website Privacy Policies are required by law to be posted on your website if you’re collecting any sort of personal information from your site’s visitors and customers.

The purpose of a Privacy Policy is to inform these visitors and customers about your data collection practices and how their privacy relating to the information collected is protected.

What’s In A Privacy Policy?

Typically an online privacy policy will state:

Why Include A Privacy Policy?

A privacy policy informs visitors to the site about the uses that may be made of their personal details, such as their email addresses, names and phone numbers. Some businesses or individuals may choose not to do business with you unless you have stated your policy towards privacy.

Privacy policies also help to reassure the online customer that you are a reputable business – if a privacy policy makes the difference between someone choosing to place and order or not, it’s worth including it on your site.

What Are Cookies?

Cookies are text files, which can be stored on your computer by your web browser when particular software is used by websites. Some websites use cookies to collect information during your visit, these websites set cookies to help them recognise if you or a user of your computer has previously visited them before.

The data collected from cookies is then used to display information specific to your historical preferences. If your website collects cookies then you must disclose this and what they use them for, and why to each and every user.

The European Union General Data Protection Regulation (GDPR)

The GDPR is a law created to protect the personal data and privacy of individuals residing in the European Union (EU) and the European Economic Area (EEA) as well as addressing the use of this personal data regardless of the organisation’s geographical location.

All New Zealand organisations that provide goods or services to EU residents or monitor their behaviour (using things such as cookies) need to comply with the GDPR.

Some of the rules important to New Zealand businesses included in the GDPR include:

Find more information regarding the GDPR and its affect on New Zealand businesses here.

Example Privacy Policy

This privacy policy is based on a company that does not share email addresses with a third party and only sends email correspondence that has been requested. You will need to include all the details relevant to your particular business and check with your own legal team to ensure that your privacy policy meets all its necessary legal obligations.

Contact Details

Company X
1st line of postal address
2nd line of postal address 
City, Postcode (or zipcode) 

Company X’s Web site is located at: http://www.companyx.co.nz

You may contact us by phone on: (+ country code) XX XXX XXXX 
You may contact us by email at: email address

Data Collection

We collect email addresses from: (include all relevant sources)

We collate this information to:

No information is shared or sold to any third party company. We will immediately remove you from our database if requested.


We do/ do not use cookies on our website.

Please note: You will need to check with your own legal adviser to ensure that your site meets all its necessary legal obligations. Our examples do not constitute legal advice and Avatar Ltd disclaim all liability for damages of any kind arising out of use, reference to, or reliance on any information provided.

It pays to remember that laws regarding online disclaimers, privacy policies, copyright and terms and conditions are complex and may differ between countries, any advice and guidelines offered in this article should be regarded as a starting point only.

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