Glossary of Terms

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Web Site Design & Web Marketing Definitions : L

The means for connecting two Web sites or Web pages.

Link exchange
The process through which two Web site owners agree to link to each others Web sites.

Link farms
Link farms have been used to create a complex linking structures, which may artificially inflate participating Web sites link popularity.

Link popularity
Link popularity is (mainly) defined by the quality and quantity of links found by search engines for your Web page.

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