With so many people now surfing the web on mobile devices, websites need to adapt to fit a range of screen sizes from smartphones to tablets. Otherwise your site could become tricky to use, scaring off potential customers. Responsive Web Design solves this.
Instead of creating a bunch of different websites to meet each individual resolution, you just make one template that can adapt to any screen size automatically. This can be done using your existing WordPress site, smoothly rearranging your current content and images.
Using Google Analytics, you can measure how many visitors are accessing your website with a mobile device. Generally speaking if the usage rate is above 5% you should consider a mobile version, and if it’s above 10% make it a priority. Look at it this way: if 100 out of every 1,000 visitors are getting a bad experience on your site, you’re going to miss out on a lot of opportunities.
Mobile traffic is a very specific type of traffic. People who are on the go are a very localised and active audience. For example, just in the case of Christchurch responsive design websites the following businesses could benefit: