Search Engine Marketing
Search Engine Marketing (SEM) encompasses techniques to improve a website’s performance on search engines. Google is the main focus in New Zealand but other search engines such as Bing and Yahoo are also worth considering. Apologies in advance, but here follows a bunch of geeky industry acronyms. SEM typically includes…
- Search Engine Optimisation (SEO). This relates to the free / natural / organic search engine results where website owners are not paying for clicks. View our SEO page for more info.
- Search Engine Reputation Management (SERM). The lesser known cousin of SEO, it involves SEO public relations (PR) type activities to protect the brand. It focuses on promoting positive content about the brand (to protect against negative stories appearing in search engines), reputation monitoring and branding. Contact us if you’d like to
- Pay Per Click (PPC). This is about paying search engines to locate your ad prominently on Search Engine Results Pages (SERPs). Typically you pay to have your ad to be above, next to or below the free SEO results. Google AdWords is most popular PPC option in New Zealand. View our Pay Per Click page for more info.
For more information, please contact us.