Creating Sharable Experiences
Social media is one of the fastest growing marketing tools on the net today, contributing to the success of many major sites and brands. The key thing to remember about social media is that it works with your existing websites, rather than trying to replace them. Here are some key ways it can be used to optimise your web presence:
- To reach a wider audience. Twitter, Facebook and LinkedIn all boast millions of members each, and it’s a good idea to select which social media outlets best suit the style of your business.
- To show them something your website can’t. As a rule, social media posts are slightly more informal and “human” than the content you might post on your website. This is perfect for encouraging brand familiarity and confidence, and to strike a closer bond with viewers.
- To interact with customers. Many brands now use their Facebook pages specifically to communicate with customers, breaking down the contact barrier that can sometimes scare them away.
- To show you’re active. Whatever genre your business is in, making regular updates to social media proves both that you’re up to date on the latest technologies and that there’s lots going on. Having a well-maintained social media page is a good sign to viewers that your business is buzzing.
Getting great results on the Web is all about having a clear, cohesive and compelling strategy across all of your digital platforms – your website, your blog and any social media content.
Social media can sound a little intimidating at first, but it’s pretty simple once you get into the swing of it. Talk to Avatar about your goals and we can customise an appropriate social media strategy for you.