‘Virtual reality’ may sound like it belongs in the realm of science fiction, but it actually has a number of real world applications that could be very relevant to your business. A more practical definition comes from Wikipedia.
def: “Virtual reality(VR) is a technology which allows a user to interact with a computer-simulated environment, be it a real or imagined one. Most current virtual reality environments are primarily visual experiences… but some simulations include additional sensory information, such as sound through speakers or headphones.”
An avatar is a representation of a user in a multi-user virtual reality environment. We chose the name ‘Avatar’ for the company because we help our clients to create a successful ‘avatar’, or representation, of themselves on the Internet.
Using this concept of the user as an avatar, you can enhance your online business with a virtual tour, a ‘virtual reality’ technology that can be applied to many businesses.
Virtual tours can be created from either video or photographic material. Many virtual tours are created from a sequence of photographs taken by a camera at a fixed point. As the camera is rotated, a ‘panoramic’ vista is created. The resulting images are ‘stitched’ together using specialist software and when displayed to the viewer, they generate the impression of ‘looking round’ for oneself. Some examples:
Video based virtual tours can also be more like mini-movies, with changes of scene and camera movement. Music or commentary can also be used to great effect on virtual tours, and these work especially well with businesses based around a location such as hotels, schools or tourist attractions. Some examples:
Accommodation providers, real estate agents, architects, tourist attractions and e-commerce / sales based businesses are all perfect candidates for a virtual tour.
If you’re interested in commissioning a virtual tour for your business, please contact us for more information.