About your Web site statistics

Your Web site statistics help you to monitor the performance of your Web site.

How to access your site statistics

  1. Type your URL into your browser e.g. http://www.johnsmith.co.nz
  2. Then type in “/stats/” e.g. http://www.johnsmith.co.nz/stats/

* replace johnsmith.co.nz with your details

What your site statistics show you

Your statistics will show you a summary and monthly history of your site performance and feature four main statistics:

What your four main statistics mean:

Unique visitors
A unique visitor refers to each different IP address visiting your site during the given period. For example, a site can have 1,000 unique visitors generating 50,000 hits in a day.

Pages
A page view refers to the viewing of a Web page on a Web site. The number of page views will reveal how many times a page was viewed or how many pages were viewed on the whole site. For example, a unique visitor could produce 10 page views and 50 hits during a given visit.

Hits / accesses
Hits refer to the number of times a file on a Web site is called up by a Web browser. (It can include the Web pages, graphics, etc.) It is not the same as the number of people who have been to your site. Some sites mistakenly associate hits with number of visitors. A single visitor can generate 50 hits, but 50 hits does not equal 50 visitors. Unique visitors is a better measure of the actual number of visitors to a site during a given period.

Visits
A visit consists of one or more accesses made by the same visitor, with no more than a certain time interval between accesses. If a unique IP accesses a page, and then requests three others without an hour between any of the requests, all of the pages are included in the visit. Therefore, you should expect multiple pages per visit and multiple visits per unique visitor (assuming that some of the unique IPs are logged with more than an hour between requests). When the maximum time interval has elapsed, the visit is considered to be over, and the next access by that visitor begins a new visit.

Your statistics reporting also shows you:

Days of month
This section breaks the statistics up into daily time periods, and each shows the number of visits, number of pages visited and Web site hits.

Days of week and hours
These sections breaks the statistics up into daily time periods, and each shows the number of pages visited and Web site hits by each period.

Visitor countries
This function is disabled by default as it adds additional load to the server. It tracks which countries visitors to the site have come from. If you would like to have this function enabled, please email us on enquiries@avatar.co.nz and we can enable this for a $50.00 plus GST set up fee and $10.00 plus GST per month.

Hosts
Hosts shows the IP addresses, from which people have visited your site.

Robots/ spiders
Robots / spiders shows you which ‘bots’ have been through your site, e.g. Googlebot is a Google ‘robot’ which goes through your site indexing its content.

Visits duration
This shows how long visits to your Web site were.

File type
This shows which type of files on your site have been accessed, i.e. HTML pages, picture files or scripts etc.

Pages – URL (top 10)
This shows which pages on your site are accessed the most. The "/" is the main page of your site e.g. "http://www.johnsmith.co.nz/"

If you look at the stats shown for the "/" page, it will show you how many people have viewed your home page.

The figures under ‘entry’ and ‘exit’ show how many people saw a particular page, either as the first page they visited on your site (for entry), or the last page they visited (exit).

Operating systems & browsers
These show which operating systems and Web browsers have been used to visit your site.

Connect to site from
This shows where visitors to your site have come from. This may show which search engines visitors were using for example.

Search key phrases & search keywords
This shows which words have been used in searches to bring your site up as a result on search engines. This has been split into phrases and words.

Miscellaneous
This shows an estimated number of visitors who have bookmarked your site.

HTTP status codes
This shows the error codes that your site has given to visitors.

If you have any questions about using your Web site statistics, please contact us.

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