Why Use Google Ads?

Every day Google processes many tens of thousands of search queries per second. Billions of searches are carried out per day and more than a trillion searches per year. The majority of these search results pages include Google Ads, so that’s a powerful reason to feature your ads on Google.

Taking into account the mind-boggling numbers above, it’s easy to understand why Google Ads has become an integral part of any digital marketing strategy, allowing businesses to increase their reach to anyone using Google to search for information, products and services online.

If you are looking to extend your reach online or want to know more about Google Ads, then find out more on how Google Ads work and the Google Ads basics below.

What Are Google Ads?

Google Ads are a form of Pay Per Click (PPC) advertising. The Google Ads platform allows you to create a targeted online advertising campaign tailored to your specific needs and budget.

Campaign Types

Google Ads campaigns can be divided into five main types;

  1. Search. Search related Google Ads are paid text advertisements appearing in Google’s search results pages. See an example of a Google search engine results page (SERP) to the right showing four paid Google Ads at the top of the page (notice the word “Ad” next to the URL). The listing at the bottom is the first of the natural or organic search results.
  2. Display. These appear within the Google Display Network. This Display Network is essentially a large assortment of third-party websites that have agreed to display Google Ads. These ads are typically image-based.
  3. Shopping. Shopping campaigns include detailed product information such as price and product images and are displayed in SERPS.
  4. Video. Ads that are between six and fifteen seconds long that appear on YouTube.
  5. App. The App selection provides your mobile application with an ad displayed on multiple platforms, including the Google Search Network, YouTube, Google Play, the Google Display Network, and more.

How Do Google Ads Work?

The basis for the Google Ads system revolves around an auction-style concept. Every time someone searches for something containing your nominated keywords, your ad enters into a “competition” to win the opportunity to be displayed.

This competing begins with the advertiser deciding on the relevant keywords they wish to target, and then setting a maximum amount they are prepared to bid up to. This bid is essentially how much they are willing to pay for someone to (hopefully) click on their ad, often referred to as Cost Per Click (CPC).

Then Google steps in, using an Ad Rank formula (the maximum CPC multiplied by your “Quality Score”) to determine who is going to get the current advertising opportunity up for grabs. The Quality Score is an automatically generated figure (see more below) that Google uses to avoid the possibility of the highest bidder always taking the top spot. The higher your Quality Score in conjunction with the optimum bid amount, the better your ad will rank.

What Is Your Quality Score?

There are two main ways to increase your chances of winning this behind the scenes Google Ads auction – optimising your Quality Score and placing strategic bid amounts. Aside from pouring more money into it – improving your Quality Score is the best thing you can do to get a better return on investment for your Google Ads campaign.

Your Quality Score is determined by Google and is based on several factors:

The Key Benefits Of A Good Quality Score

Does Quality Score really matter? The short answer is yes! Google rewards those with a high-quality score with the following benefits:

How Much Do Google Ads Cost In New Zealand?

New to PPC advertising and want to know how much Google Ads is going to cost you? The cost of a Google Ads campaign varies greatly for everyone depending on the competitiveness of the industry (and keywords), your geographical location, current trends, the quality of your advertising campaigns and a number of other factors, so it is impossible to provide an exact figure for you, unfortunately. However, you are able to set a daily budget amount that helps manage the cost.

Managing Your Google Ads Costs

The advertising costs for Google Ads campaigns are easily managed by setting a daily budget level. This means you effectively pull yourself out of the race when your daily budget has been reached, and your ads won’t jump back in again until the following day.  

When setting up your campaign, there are a few key areas where you can maximise the daily effectiveness of the budget; set the times of the day when you think your ad is best displayed, use keywords that closely match your products and services and to stick with only relevant geographical locations.

Why Advertise On Google?

The world of digital marketing is ever-evolving, and Google Ads has emerged as one of the most significant paid online advertising platforms across the globe. Why? Google is the biggest player in the search engine game, receiving billions of deliberate search queries per day.

Google’s popularity makes it an enormous digital marketing resource, enabling hundreds of thousands of businesses to increase their chances of getting their product or service in front of their target audience.

If you’re considering promoting your product or services online, then Google Ads is the best choice for most campaigns. Need help with setting up your Google Ads Campaign or advice on increasing your Google Ads performance? Contact the SEO and Google Ads Specialists at Avatar today!

Get A Quote

We'll get back to you quickly and can also offer a free marketing review call.