Every day Google processes many tens of thousands of search queries per second. Billions of searches are carried out per day and more than a trillion searches per year. The majority of these search results pages include Google Ads, so that’s a powerful reason to feature your ads on Google.
Taking into account the mind-boggling numbers above, it’s easy to understand why Google Ads has become an integral part of any digital marketing strategy, allowing businesses to increase their reach to anyone using Google to search for information, products and services online.
If you are looking to extend your reach online or want to know more about Google Ads, then find out more on how Google Ads work and the Google Ads basics below.
Google Ads are a form of Pay Per Click (PPC) advertising. The Google Ads platform allows you to create a targeted online advertising campaign tailored to your specific needs and budget.
Google Ads campaigns can be divided into five main types;
The basis for the Google Ads system revolves around an auction-style concept. Every time someone searches for something containing your nominated keywords, your ad enters into a “competition” to win the opportunity to be displayed.
This competing begins with the advertiser deciding on the relevant keywords they wish to target, and then setting a maximum amount they are prepared to bid up to. This bid is essentially how much they are willing to pay for someone to (hopefully) click on their ad, often referred to as Cost Per Click (CPC).
Then Google steps in, using an Ad Rank formula (the maximum CPC multiplied by your “Quality Score”) to determine who is going to get the current advertising opportunity up for grabs. The Quality Score is an automatically generated figure (see more below) that Google uses to avoid the possibility of the highest bidder always taking the top spot. The higher your Quality Score in conjunction with the optimum bid amount, the better your ad will rank.
There are two main ways to increase your chances of winning this behind the scenes Google Ads auction – optimising your Quality Score and placing strategic bid amounts. Aside from pouring more money into it – improving your Quality Score is the best thing you can do to get a better return on investment for your Google Ads campaign.
Your Quality Score is determined by Google and is based on several factors:
Does Quality Score really matter? The short answer is yes! Google rewards those with a high-quality score with the following benefits:
New to PPC advertising and want to know how much Google Ads is going to cost you? The cost of a Google Ads campaign varies greatly for everyone depending on the competitiveness of the industry (and keywords), your geographical location, current trends, the quality of your advertising campaigns and a number of other factors, so it is impossible to provide an exact figure for you, unfortunately. However, you are able to set a daily budget amount that helps manage the cost.
The advertising costs for Google Ads campaigns are easily managed by setting a daily budget level. This means you effectively pull yourself out of the race when your daily budget has been reached, and your ads won’t jump back in again until the following day.
When setting up your campaign, there are a few key areas where you can maximise the daily effectiveness of the budget; set the times of the day when you think your ad is best displayed, use keywords that closely match your products and services and to stick with only relevant geographical locations.
The world of digital marketing is ever-evolving, and Google Ads has emerged as one of the most significant paid online advertising platforms across the globe. Why? Google is the biggest player in the search engine game, receiving billions of deliberate search queries per day.
Google’s popularity makes it an enormous digital marketing resource, enabling hundreds of thousands of businesses to increase their chances of getting their product or service in front of their target audience.
If you’re considering promoting your product or services online, then Google Ads is the best choice for most campaigns. Need help with setting up your Google Ads Campaign or advice on increasing your Google Ads performance? Contact the SEO and Google Ads Specialists at Avatar today!
