New Zealand Web Design & Marketing Blog

Influencer Marketing In NZ

March 10th, 2017
Marketing Influence

Using celebrities or people who excel in their chosen field to promote a product or service is a tried and true marketing method in the marketing industry. However the use of influential not-so-famous people on social media and various internet platforms has added a whole new dimension to targeting specific audiences.   Known as Influencer… (read more)

Google My Business, Google Places, Google Maps, Google+… What Do They All Do?

October 20th, 2016
Man Using Maps On Smartphone

Google has so many products that you can be forgiven for not knowing what each does. This is not helped when, over time, the function of a particular Google product is changed, renamed or discontinued. Nowhere is this more so than in Google’s management of local business listings. Arguably it could be said that Google… (read more)

What Is Mobile First Web Design?

September 28th, 2016
Mobile First Web Design

Website designers typically approach the design process focused on how it’ll look on a desktop computer, then they optimise the website for mobile devices.  Driven largely by the rising popularity of mobile devices, mobile compatibility is no longer an optional extra or secondary goal, it is now moving to the forefront of the design process…. (read more)

2016 SEO Quick Tips

September 5th, 2016
2016 SEO Quick Tips

For many years, achieving top Google rankings has been highly reliant on quality back links, a keyword-rich content structure and a solid technical setup.  These things are still crucial, but this month we spotted this article which gives a current nuance on the theme, so we have summarised some of the key points, with a New Zealand… (read more)

Upselling Online

February 15th, 2016

Many online businesses can easily increase the value of the sale. During the checkout / order process, think about other add-ons that are related to the item that is being purchased. Rental car companies typically do a superb job of this, where they offer extra insurance, snow chains, baby seats etc, but some other sectors… (read more)

Indaba Negotiation Strategy To Reach Big Decisions

January 11th, 2016

For the first time in history, 195 countries were able to reach a joint consensus to take legal action against climate change (at the 2015 United Nations Climate Change Conference). Reaching such a definite, binding decision was no easy process, especially when there are so many parties involved with conflicting stances and perspectives on the… (read more)

Top 10 Reasons Your CTA Isn’t Working

December 7th, 2015
Megaphone

A call to action (CTA) is measured by the results it gets and the main measure of success is if people click on it. Websites and their audience widely differ, so what may work on one website won’t always work on another website. Trial and error is essential, and the right fit for your site… (read more)

How To Write Ads To Convert Christmas Searchers

November 17th, 2015

With the biggest retail season of the year right around the corner, now’s the time to start thinking about targeted advertising to capture as much of this bountiful market as possible. If you already have a paid advertising campaign, you need to redesign your ads to consider this audience. After all, the most successful paid… (read more)

Get Your Online Store Ready For Christmas Shopping

November 3rd, 2015
christmas

Going into November, it’s a good time to check that you’re prepared for the busiest retail season of the year. Christmas is when many businesses take the bulk of their earnings, so it’s essential to be prepared to make the most of the rush. With packed malls and dozens of outlets offering different deals, browsing… (read more)

Half Of All Google Search World Wide Is Now Mobile

October 13th, 2015

In case you were wondering how important optimising your website for mobile searchers is, the answer from Google is now a resounding “very”. The search giant – which is responsible for the vast majority of all internet searches – is notorious for withholding information and only dispensing what it wants to. That’s how you know… (read more)

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